Harder, faster, better? – Using GenAI in Discovery Phase

Speaker Anna Haverinen

6.10.2023 Perjantaipresis

Anna Haverinen nojaa työpöytään nauraen Anna Haverinen nojaa työpöytään nauraen

Using AI is akin to molding clay for creativity. It's a versatile material that can be shaped according to your vision, but it comes with constraints. In this presentation, we'll delve into the prime methodologies, clever techniques, and ethical considerations for designers within the preliminary phase of the double diamond model: the Discovery phase.

Drawing from her experiences as a Design Anthropologist and Strategist, Anna will demonstrate how to effectively employ technology for strategizing, executing, and scrutinizing findings during the Discovery phase. The topic will also extend to vital ethical topics like bias, fairness, transparency, and safeguarding privacy and data. 


About the speaker

Anna Haverinen is a multi-faceted professional, excelling as a Design Researcher, Strategist, and Service Designer. Her expertise lies in synergizing qualitative and quantitative research methodologies to inform business strategies, brand development, and product design. Armed with a background in Anthropology and a Ph.D. in Digital Culture Studies, Anna specializes in unearthing profound human insights to drive transformative change. Notably, Anna has demonstrated her adeptness as both a team and research leader, successfully overseeing intricate projects on a large scale.

With a track record spanning 15 years, she has contributed her skills to diverse industries, with a particular focus on MVP and Discovery projects encompassing everything from branding to product design and encompassing foundational research to strategic exploration. In addition to the skills mentioned above, she’s an experienced public speaker, educator, and coach.